Channel | Engage & Convert

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer…

As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.