Channel | Engage & Convert

Newcastle Brown Ale Stages Super Bowl Ambush

|  by Emily Steel (NYTimes.com)

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

Social Marketing

A Lesson in Social Marketing from Hollywood

|  by Todd Spangler (Variety)

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Drive Engagement and Conversions With Video

|  by Jessica Melhorn

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!