Channel | Engage & Convert

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

2015 marketing predictions come in all shapes and sizes. Here's a few insights to chew on.