Channel | Engage & Convert

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

Free publicity, especially when it’s positive, is a real gift for any brand. Domino's Pizza gave a reward to a man who returned $1,300 hidden in a wings' box.

Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.

If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.

A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more