IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
Want to improve your email marketing strategy? The best place to start looking for ideas is your competition.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.
It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.
The ability to make Amazon returns in-store is the latest move by Kohl’s to improve its retail customer experience.
For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.
Discover how to declutter your data and make your marketing strategy spark more joy.