Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.
Articles by Evan Vladem
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
The Most Unique Sponsorship Activations Around the Super Bowl
Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.
Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
Putnam Investments Road to the New England Patriots
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.
