Evan Vladem, Author at Chief Marketer

Meiomi Wines Readies First Sports Deal with The PGA Tour

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Acquisition

The Most Unique Sponsorship Activations Around the Super Bowl

Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend.

Acquisition

Mastercard’s CMO on Taking “Priceless” to New Levels

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

Acquisition

Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal

Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it.

Acquisition

How MD Anderson Cancer Center Approaches the Sports Arms Race

MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports.

Acquisition

Massage Envy’s SVP of Marketing Talks First Sports Sponsorship

Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.

Northwestern Mutual Spend Your Life Living

Acquisition

Northwestern Mutual’s First CMO on Partnering with March Madness

CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO.

Acquisition

Putnam Investments Road to the New England Patriots

President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.

Acquisition

Hyundai Tackles Social Responsibility in Super Bowl Ad

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.