LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
Channel | Digital
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
Four Ways Digital Marketers Are Using AI-Powered Automation
Four examples of how digital marketing companies are incorporating AI.
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
TD Bank CMO Tyrrell Schmidt on Sponsorship, Supporting Local Communities and CTV
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
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