Channel | Digital

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Three considerations for product marketers when devising content to attract online buyers.

Insights and research marketers can use for gaming-focused campaigns.

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.