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6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.