A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Channel | Digital
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.
How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
- 1
- 2
- 3
- …
- 303
- Next Page»
