
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
How brands can market on Amazon during the beginning, middle and developed business stages.
Pitfalls and insights on establishing social media KPIs.
How the brand increased conversion rates by taking upper-funnel data into account.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
How the brand is converting customers with smarter data management.
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
Click here to to view the full list of the 2022 winners!