Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
Jeeves the search butler has heard his master's voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.
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Voice over IP technology takes the analog waves of voice sounds, digitizes them into the ones and zeroes needed to transmit on data networks, sends them over the Internet, and then turns them back into sounds. And that
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The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.
A long-running legal dispute over Google's ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
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