Channel | Digital

You can tell the local search market is heating up by the amount of attention it

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It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.

Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum.

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some…

Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13

Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.

Sometimes arriving late to the party has its advantages

Adware faces a serious image problem that it wants to handle ASAP. It