Channel | Digital

MarketingSherpa wants to make it very clear: They don

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Fathom Online

Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well? It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.

The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.

THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent

There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The…

Ever wonder whether your Web site should take advantage of those offers to

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

Ask Jeeves, Inc., Oakland, CA, has named Dominic Butera CFO and Dan Caul general counsel. Both will start their positions with the online search and marketing firm immediately.