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Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.