Channel | Demand Gen

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.