Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
Channel | Demand Gen
Marketers on Fire in 2022
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing
Tips for promoting sustainability practices to consumers.
Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
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