COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
Three considerations for product marketers when devising content to attract online buyers.
Insights and research marketers can use for gaming-focused campaigns.
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
Click here to view the 2023 winners!