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Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
How the IRL pop culture meme helped Pizza Hut cruise to success.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
What brands should consider when tapping virtual influencers for their campaigns.
How brands can market on Amazon during the beginning, middle and developed business stages.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Tips for promoting sustainability practices to consumers.
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.