Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.
How subscription programs can improve the customer experience.
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
Take a photo tour of what was new and different this year at New York’s homegrown festival.
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CMO of game developer Scopely says performance marketing is about more than mathematics.
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