Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
As the technology to showcase it improves, so does the use of video as an engagement device in email.
Click here to view the 2023 winners!