iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Are you measuring the right click through rate to determine the success of your email marketing efforts?
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
The LeadsCon New York call for B2B and B2C speakers is open.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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