Beyond the Big Data Hype

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

June 10, 2022 by Chief Marketer Staff - Consumer Data

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

May 27, 2022 by Chief Marketer Staff - Consumer Insights

Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose

May 27, 2022 by Kaylee Hultgren - Advertising Campaign

2022 Upfront Themes: Streaming Video, Film Content and Live Sports

May 20, 2022 by Chief Marketer Staff - Streaming Platforms

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

May 20, 2022 by Kaylee Hultgren - Anne Marie Gianutsos

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

May 13, 2022 by Chief Marketer Staff - Charlotte Tilbury

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

May 6, 2022 by Chief Marketer Staff - Ecommerce Innovation

The Road to the C-Suite: Top Qualities That Marketers Should Master

May 6, 2022 by Kaylee Hultgren - Banfield Pet Hospital

Stop & Shop’s Ecommerce-Focused First-Party Data Strategy

April 29, 2022 by Chief Marketer Staff - Ecommerce Strategy

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

April 22, 2022 by Chief Marketer Staff - Data Collection

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

April 15, 2022 by Chief Marketer Staff - Consumer Data

How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

April 1, 2022 by Chief Marketer Staff - Digital advertising

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

April 1, 2022 by Kaylee Hultgren - B2B Content Marketing

Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

March 25, 2022 by Chief Marketer Staff - CMO Strategy

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 by Chief Marketer Staff - American Express

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

March 11, 2022 by Kaylee Hultgren - Activia