RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
Articles by Karl Wirth
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
RFM Versus RPI—Relationship, Persona and Intent
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
