EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
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