Social
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Digital
The New Era of Social Marketing
Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Direct Marketing | Print
Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Digital
13 Tips for Making the Most of Google+
Google+ is more important for SEO than any other website. Here’s how to make the most of it.
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Social
Avoiding Social Media Pitfalls
Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.
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Social
Q&A: Transitioning from B2B to Academia
Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.
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Social
Social Spending for the Holidays
The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.
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Digital
Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.
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Social
The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.