Social
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Acquisition
Hidden Valley Ranch is Hero in Big Game Day Video
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.
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Acquisition
4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
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Social
The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.
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Data & Analytics
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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Acquisition
7 Ways to Develop Awesome Brand Advocates
Here’s a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.
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Acquisition
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Engage & Convert
Five Reasons Your Audience Isn’t Engaging on Social Media
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.
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Engage & Convert
A Lesson in Social Marketing from Hollywood
Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.
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Demand Gen
Three Game-Changing Content Marketing Highlights of 2014
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
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Engagement
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”