Social
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Demand Gen
Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
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Engagement
What CMOs are Saying on Twitter
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
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Acquisition
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Digital
How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there’s a new breach almost every day, brands are fighting to protect the integrity of their brand.
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Acquisition
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Digital
Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.
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Data & Analytics
Facebook to Relay to Brands What Fans Talk About
Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
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Acquisition
Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
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Engagement
6 Steps to Acquiring Better User Generated Content
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
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Loyalty Marketing
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.