Social
-
Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
-
Events
Lessons Learned From Barbie-Mania: Five Tips for Marketers
Five marketing insights gleaned from the Barbie frenzy.
-
Digital
How Marketers Can Harness the Potential of Alt-Commerce Retail
A look at new trends in retail commerce and how marketers can harness their potential.
-
Technology
Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
-
Social
Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
-
Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
-
Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
-
Digital
Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
-
Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
-
Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.