Social
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Data & Analytics
Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
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Social
5 Do’s and Don’ts For Social Media Training
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.
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Social
What’s Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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Social
Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Social
Avoiding Social Media Pitfalls
Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.
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Social
Q&A: Transitioning from B2B to Academia
Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.
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Social
Social Spending for the Holidays
The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.
