Data Driven ROI
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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Data Driven ROI
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.
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Data Driven ROI
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
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Digital
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
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Data Driven ROI
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
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Data & Analytics
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you’re new to data clean rooms, here are some insights to consider before getting started.
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Demand Gen
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.
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Data & Analytics
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
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Data Driven ROI
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
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Data & Analytics
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.