Data Driven ROI Archives - Page 2 of 342

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

Data & Analytics

Knowing Your Customer—When Your Customer Is a Business

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

MarTech

4 Practical Questions to Ask About AI’s Marketing Applications

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

MarTech

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

Technology

Five Things B2B Marketers Can Do to Succeed Without Cookies

Five things B2B marketers can do right now to succeed in a cookieless world.

Data Driven ROI

How To Get More Bang For Your Buck With a Retail RFP

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.

Data & Analytics

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Data Driven ROI

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.

Data Driven ROI

The Case for CTV in B2B Marketing

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

ROI | Metrics

CMO Corner: On the Convergence of PR and Marketing

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.