Data Driven ROI
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Digital
4 Tips for Marie Kondo-ing Your Digital Assets
Discover how to declutter your data and make your marketing strategy spark more joy.
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Data & Analytics
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits. -
MarTech
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch. -
Acquisition
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques. -
Data Driven ROI
5 Steps to Improving Multicultural Marketing Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
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MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry. -
Data & Analytics
Database Analysis Helps Lenox Identify Opportunities
A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities.