Data Driven ROI
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Acquisition
Hawthorn Suites Offers Trip to Orlando
Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation
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Acquisition
Taste of Home Magazine Launches Recipe Contest
Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000
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Acquisition
Film Fest
Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It’s
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Data Driven ROI
For Your Eyes Only
Not surprisingly, DMers’ and privacy professionals’ opinions about data security differ, according to a recent study of e-mail marketing practices and
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Data Driven ROI
Bad Connections
What do customers want when they reach a call center? Courteous American reps who can solve their problems. And there’s little room for error, judging
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Acquisition
Robber Turned Rapper Shares Spotlight with Big Mac Chant Winner
McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994.
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Acquisition
Borders Sweeps Teaches About New Web Site
Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.
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Data Driven ROI
Webloyalty Acquires Loyalty Ventures’ Incentive Networks
Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants.
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Acquisition
Borders Sweeps Teaches About New Web Site
Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.
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Acquisition
Samsung Joins the Olympic Promo Pack
Samsung Mobile is catching a ride on the Olympics wave with an online scavenger hunt for gold medals that has a $100,000 grand prize at the finish line.