Webloyalty Acquires Loyalty Ventures’ Incentive Networks

Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants. The companies did not disclose any information about the finances of the transaction.

Through Loyalty Ventures’s Incentive Networks offering, Webloyalty will be able to provide online businesses with special offers or cash-back incentives from more than 2,500 online retailers. Rewards include frequent flyer miles, cash back coupons or other incentive awards.