Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation.
The game, which launched last week at www.Hawthorn.com, offers visitors a shot at $50 gas cards, Southwest Airlines discounts and handheld GPS units. The game works as people try to unlock a virtual hotel room to find a winning combination.
Players can also register to win the grand prize trip to Orlando in a separate sweepstakes on the site.
The promotion, which the Orlando/Orange County Convention & Visitors Bureau developed with interactive promotion agency Brandmovers, runs through Sept. 1. Online materials and print and radio ads support it.