Profiles & Campaigns
-
Acquisition
Mello Yello Meets Camouflage
For a limited time, Mello Yello and Realtree have come together in a campaign called, “This is my world.”
-
Acquisition
Ocean State Job Lot Tests Online Video Offers
Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.
-
Acquisition
Attention Burger Lovers—Design your own McD’s Burger
At BurgerBuildOff.com McDonald’s want Chicagoans to build a burger that will become an icon of the city.
-
Acquisition
Influencer Marketing Moves Beyond the Comfort Zone
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
-
Digital
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
-
Acquisition
Three Ideas to Disrupt Marketing
Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.
-
Acquisition
A Lesson in Sampling Best Practices
With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.
-
Digital
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through “Happiness Meters” that rise when Londoners tweet about Coke or tweet positive thoughts.
-
Acquisition
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
-
Acquisition
The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.