Profiles & Campaigns
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Profiles & Campaigns
Amazon Prime Video & Studios Global CMO Talks Inclusive Storytelling
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.
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Data Driven ROI
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Profiles & Campaigns
2021 PRO Awards Winners Announced
The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Engagement
Three Ways Brands Can Produce Authentic Pride Activations
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Profiles & Campaigns
Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water
AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.
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Profiles & Campaigns
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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Demand Gen
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.