Loyalty Marketing Archives - Page 4 of 25

How Target Climbed Out of its Sales Slump

CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times.

KFC’s New Dating Game Seeks Love for the Colonel

From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic.

Acquisition

Drum Roll Please. The 2019 PRO Awards Finalists Unveiled

The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us.

Acquisition

Stanley Thermoses Appeared in Iconic Films: Can You Name Them?

A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades.

Acquisition

5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers

Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.

Acquisition

Meiomi Wines Readies First Sports Deal with The PGA Tour

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

Acquisition

What It Really Takes to Earn Millennial Loyalty

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

Acquisition

Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.