Loyalty Marketing
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Data Driven ROI
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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Digital
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Acquisition
20 Top Customer Engagement Tips
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
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Acquisition
6 Tips to Improve Loyalty Programs
Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.
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Data & Analytics
Reinventing the 360-Degree Customer View
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
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Acquisition
Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
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Acquisition
Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
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Engage & Convert
Is Your Customer Engagement Strategy Really Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
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Engage & Convert
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
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Data Driven ROI
Five Ways to Improve Brand Loyalty
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.