Facts & Figures
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Acquisition
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
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Agencies
P&G Plans More “Agency-Related” Cuts
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
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Facts & Figures
Brand Activation Spend to Top $595 Billion
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.
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Engagement
Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
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Data & Analytics
How to Update Your Market Research Approach: 3 Phases
Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.
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Data Driven ROI
Hiring Mistakes That Leave You in the Dust: 4 Must-Don’ts
Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.
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Facts & Figures
YouTube Maintains Biggest Share of Video Ad Spending
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
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Data & Analytics
Ideas for Linking Campaign Performance and Revenue
Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.
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Facts & Figures
Internal Conflicts Slow Multicultural Marketing
The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
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Facts & Figures
Online or In Stores? Where will Holiday Shoppers Go?
The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to […]