Facts & Figures
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Digital
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
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Demand Gen
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
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Acquisition
B2B Sales and Marketing Alignment Improving: Survey
Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.
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Data & Analytics
Majority of Marketers Unsatisfied With Attribution: Report
Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.
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Acquisition
What Are the Biggest B2B Pain Points?
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
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Acquisition
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
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Facts & Figures
Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
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Acquisition
Q&A: Demystifying Account Based Marketing
Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.
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Acquisition
So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:
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Digital
What Marketing Can Learn From Sales
Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?