Events
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Acquisition
2012 PRO Award Finalist: The Marketing Arm for GameStop
2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.
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Acquisition
2012 PRO Award Finalist: Wunderman3 for Hostess Brands
2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.
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Engagement
2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare
Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.
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Engagement
2012 PRO Award Finalist: Source Marketing for Chase Card Services
2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.
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Engagement
2012 PRO Award Winner: The Marketing Arm for State Farm
2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.
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Engagement
2012 PRO Award Winner: Draftfcb for U.S. Postal Service
Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.
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Engagement
2012 PRO Award Winner: The Marketing Arm for Nintendo
2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.
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Engagement
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
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Engagement
2012 PRO Award Finalist: Neverstop for Uniqlo
2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.
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Engagement
2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY
Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.