Events
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Events
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
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Digital
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Acquisition
Tractor Supply Takes Farm Life on the Road
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
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Acquisition
Absolut Elyx tries to Knock Off Grey Goose: Forbes Video
Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.
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Acquisition
Buffalo Wild Wings VP Marketing on Points of Difference
Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.
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Events
Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
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Acquisition
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
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Acquisition
5 Essentials for Sampling Success
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.
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Acquisition
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
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Engage & Convert
Dow AgroSciences Digs Deep to Engage Farmers
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.” […]