Engagement
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Facts & Figures
Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
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Demand Gen
Customize Your B2B Approach for Better Engagement
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.
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Acquisition
End Family Fire Campaign Works to End Unintended Gun Deaths
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5
introduced today the End Family Fire campaign. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Direct Marketing | Print
Why Brands Need to Shift Their Focus to ‘Defining Moments’
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
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Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Engagement
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents
to a new survey say it’s a good thing. -
Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service.