Engagement
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Acquisition
Use Game of Thrones to Shape Your B2B Marketing Plan
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
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Digital
Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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Acquisition
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Data & Analytics
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.
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Demand Gen
Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
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Email
Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.
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Acquisition
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
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Engagement
YouTube Kids Video App, McDonald’s, Mattel Under Fire
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
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Acquisition
Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
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Acquisition
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.