Surprisingly, content marketing rose above big data, marketing automation and mobile marketing in a new poll. This marketing tool has become highly valuable as a vehicle for storytelling, education, brand awareness, loyalty and a host of other general engagement efforts with consumers. Content is proving its worth and money 
is moving in that direction.
As an example, in February Coca-Cola overhauled its loyalty program so content now plays a key role in the program driven by community and social interactions, more so than the traditional transactional model. The new My Coke Rewards program is a way for Coke to move its loyalty program into the modern era. The interface will be compatible across all mobile devices and members will be rewarded for sharing the content.
This article discusses the importance of content, the seven ways content marketing is changing and how best to adapt.
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