Engagement
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Acquisition
5 Essentials for Sampling Success
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.
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Acquisition
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.
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Acquisition
Denny’s CMO John Dillon on How Social Feeds Help the Brand
Denny’s might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.
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Acquisition
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
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Engage & Convert
Dow AgroSciences Digs Deep to Engage Farmers
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.” […]
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Acquisition
Does Your Content Marketing Resonate?
This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!
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Acquisition
A How-to on Using Video Marketing to Reel ‘Em In
Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
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Acquisition
Attention Marketers: Drop the F-Bomb and Don’t Apologize
These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.
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Digital
Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
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Acquisition
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.