There are 7 lessons in this article, each from a different company, on building a legendary brand.
These marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike—one of the world’s most popular brands—and others. They are innovative, risky—the dropping of the F-bomb—fun and everlasting.
Take the video of a crosswalk sign that people in cities come across dozens of times a day. The sign counts down the minutes you still have to get safely across the street while a white stick figure of a person is shown walking before the red hand flashes signaling pedestrians to stop, don’t cross. But Nike looked at these crosswalk signs in a different way. It reset some of the signs to show the stick figure begin to walk faster, then start running as the time to get across the street counts down. Once the clock gets to zero, the stick figure turns into the Nike swoosh. You may remember this one, but it’s still ingenious.
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