Denny’s CMO, John Dillon, had a tough job carved out for him when he took the job eight years ago. Once a regular stop for senior citizens, truckers and other road warriors looking for some hearty food close to the highway, the restaurant chain has been transformed into “America’s Diner” with a cooler image and a younger clientele that is taking note.
Dillon talks about the challenges and how social, in particular Tumblr, has played a big roll in getting the brand’s message out through clever social feeds. It’s a good read.
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