Engagement
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Data & Analytics
4 Steps to Mastering the Customer Experience Pathway
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
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Acquisition
Is Vine Right for Your Branded Content?
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.
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Acquisition
Absolut Elyx tries to Knock Off Grey Goose: Forbes Video
Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.
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Acquisition
Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
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Acquisition
3 Things the Travel Industry Can Teach Marketers
As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?
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Acquisition
Cultivating B2B Customer Loyalty
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
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Acquisition
10 Tips to Get College Students on Your Team
This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.
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Acquisition
How to Transform Your Customer Engagement Strategy
Learn how to capitalize on real-time data for better customer engagement in a free live webinar.
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Acquisition
Is Your Logo the Right Color?
This infographic shares research and brand examples on the importance of color when it comes to creating your brand’s logo.
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Engage & Convert
Is Your Customer Engagement Strategy Really Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?