Engagement
-
Acquisition
3 Risks of Influencer Marketing
When it comes to influencer marketing, the pay off can be big, but so can the risks.
-
Data & Analytics
Engaging Customers With Data Intelligence: Webinar
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.
-
Engage & Convert
Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
-
Acquisition
Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
-
Acquisition
China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
-
Acquisition
Four Steps for Better Content Marketing
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
-
Acquisition
What Marketers Should Know About International Promotions
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
-
Acquisition
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
-
Acquisition
Clorox CMO: Programmatic Media Has Enormous Potential
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
-
Acquisition
How to Start a Facebook Group
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.