Engagement
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Acquisition
The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
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Acquisition
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Acquisition
How to Turn Paid Influencers into Real Marketing ROI
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
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Acquisition
7 Places to Put Your Marketing Dollars This Year
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
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Acquisition
7 Lessons from Trump’s Approach to Social Media
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
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Agencies
6 Phrases Sure to Damage Client Relationships
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
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Acquisition
Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.
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Agencies
CMOs Don’t Get Support from the Corner Office
This infographic lays out findings of the CMO Council’s research and delves into the evolution of the strategic CMO.
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Digital
How to Pitch Your Content: Tips & Tools for Getting More Exposure
Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.
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Acquisition
5 Tips to Effectively Communicate a Genuine Message on Video
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.