The majority of marketers say they are expected to be growth drivers, however less than one-third say their leaders are supportive of that role.
It’s a quandary for marketers who report being so busy with other tasks, like reviewing budgets, plans, campaign elements or attending endless meetings and evolving the brand narrative, that driving growth falls to the back burner.
This infographic, The Evolution of the Strategic CMO, from the CMO Council lays out the findings of its research report and delves into what CMOs need to do to fulfill the role as growth drivers and what’s being neglected because of the other “busy tasks” they tend to. It also points out how marketers can shift to optimize business lift. Read the article …
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