Engagement
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Acquisition
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Acquisition
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.
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Agencies
Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here’s what you need to know.
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Acquisition
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.
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Data & Analytics
Four Keys to Improving Enterprise Sales Potential
Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.
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Acquisition
Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
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Digital
The Art of Authenticity in Branding
Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.
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Engagement
Mission Statement Showcases The 3% Conference’s Passion
Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.
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Acquisition
A Lesson in Using Emojis in Social to Improve Business
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
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Acquisition
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.