Engagement
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Acquisition
Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services. -
Technology
3 Tactics that Might NOT Be Right for Your B2B Brand
Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.
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Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
Subway Launches “Make It What You Want” Campaign
Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences. -
Data & Analytics
Amplify Uses Marketing Automation to Boost Engagement
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Technology
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
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Acquisition
Lay’s Mission To Spread Smiles Across America
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile. -
Acquisition
McDonald’s Epic Big Mac Ring is Contest’s Grand Prize
Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.
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Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role